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TEN Women
Written on August 4, 2024

Meet the Social Entrepreneur behind Raya Pinta

María Argüelles is a social butterfly passionate about animals and crochet, and the social entrepreneur behind Raya Pinta’s bikinis. María is also one of our Founding Members from our Mexico City community.
Maria’s journey as an entrepreneur began in the early days of her university experience. While studying psychology, she enrolled to a crochet course and fell in love with it. Her first creation, a bikini, was an instant hit among her friends. Despite her father encouraging her to start selling them, she was hesitant. She felt the need to focus on her psychology career. However, she soon discovered a way to link the two together. María sae the potential of using crocheting as a form of occupational therapy, particularly for vulnerable groups.
 
In Mexico, prisoners face the burden of paying for their basic needs. She thought about working with incarcerated women, offering them a skill that was both therapeutic and profitable. As she didn’t want to create just another fashion brand, she understood that crochet could significantly boost their self-esteem, providing them with a sense of accomplishment and improve their lives in prison. This combination of therapy and financial improvement for women felt like the perfect fit. That’s how Raya Pinta was born.

Building Raya Pinta was not without challenges. The first hurdle was gaining access to the prison system. She partnered with an association already working with incarcerated women, which helped her navigate the system safely. Financial management was another significant challenge. With no business background, she learned to delegate, and now works with a consultant to manage this aspect. Criticism of her project was another challenge, particularly judgments about working with prisoners. However, Maria believes in providing people with the means to improve their lives. Some women from her group have successfully reintegrated into society after leaving prison, continuing to work with Raya Pinta and achieving financial stability.

When asked what was a personal achievement she was proud of, she didn’t hesitate to talk about the strong relationships she has built with the women she works with, the sense of community and mutual support within her group is a source of immense pride for her.

Maria’s life has been shaped by influential figures and experiences. Her grandmother, a remarkably giving person, always inspired her to help others. Another significant influence was a university professor who profoundly changed Maria’s perspective on life by teaching her to focusing on the strengths and talents of other people and less on what they do not have.This advice reshaped Maria’s approach to life and her work, teaching her to appreciate and enhance what people already possess.

Maria’s guiding principles come from her awareness of her own privilege. Growing up in a loving family without financial struggles, she feels a responsibility to use her opportunities to help others. I think that acknowledging that I have a privileged life and other people do not, you can use what has been given to you to help others”. Empathy is central to her work, but she emphasises the importance of not letting empathy turn into guilt. Working with incarcerated women requires immense empathy, understanding, and a non-judgmental attitude. Maria understand that these women may have made mistakes often out of necessity, and she approaches them with compassion and support.

Being part of the TEN community has been incredibly rewarding for Maria. She has connected with strong, powerful women from diverse backgrounds, learning from their unique skills and life experiences. These connections have been invaluable, enriching her life and work.

Written by TEN Women