Ever wonder how some women seem to effortlessly attract opportunities and build successful businesses? A big part of their secret is a powerful personal brand. I recently had the pleasure of speaking with Awura Abena Simpe, a multi-talented attorney, entrepreneur, and media personality. I asked her why personal branding is essential for anyone, and how does it contribute to the success of your business.
Awura’s journey from lawyer to brand ambassador for companies like Lancôme and Samsung is a testament to the transformative power of personal branding.
The 3 P’s of Powerful Personal Branding:
Awura emphasizes the importance of visibility. For that, you need to first build a solid foundation of what you want to communicate. The 3 P’s: Purpose, Passion, and Positioning are a great way to start your branding journey.
- Purpose: What ignites your fire? Is it a desire to empower other women, create a sustainable future, or solve a specific problem? Understanding your core purpose will guide your brand message and attract the right audience.
- Passion: What gets you excited? When you talk about your passion, your enthusiasm should be contagious. Infuse your brand with your passion to create an energy that draws people in.
- Positioning: How do you want to be perceived? Are you seen as an industry expert, a thought leader, a fierce advocate for change?
Visibility is Queen: Sharing Your Story and Expertise
Personal branding goes beyond a polished headshot. It’s about consistently sharing valuable content that showcases your knowledge and connects with your audience. Here are some content ideas:
- Write: Share your expertise on industry trends, offer practical advice, and weave in personal stories to make your brand relatable via a blog post or a newsletter.
- Social media: Share your message on your socials. Don’t be shy to post those photos and videos.
- Find a community: Search for women with similar interests that can help you to build a network.
It’s a journey!
Building a powerful personal brand takes time and dedication. But by focusing on bringing visibility to your purpose, and consistently sharing valuable content, you can create a strong brand that attracts your ideal audience and will help with your entrepreneurial success.
To help you with your journey Awura shared a list of books she recommends. We hope this post was helpful and you can keep flourishing.
Much love,
Laís
