Written on 28-07-2021
INTERVIEW WITH VERA LOBIK
Meet Vera Lobik, owner and creative director of Vlo Studios, who offers art direction, photography & styling. She’s an intuitive visionary and strategist with an ambition to create elevated and inspirational visual identities.
T: What makes visual branding interesting for you?
V: The possibility to bring more beauty into this world. I find it incredible how visual branding can provoke a feeling and lift your spirit, how it can transform something mediocre into a remarkable statement.
T: What is your unique selling point?
V: My guiding principles are simplicity, beauty and utility. In my opinion, less can be more.
T: What’s your precious accessory?
V: My vintage ring collection that I collect from different auction websites and antique stores around the world.
T: What’s your message for start-ups?
V: Consider the experience as much as your product or service.
T: How to shift perspectives?
V: Move away from your Pinterest board or Instagram and try finding inspiration in books, architecture and art instead.
T: Define the feeling of accomplishment.
V: Turning a client’s ideas into a beautiful, coherent brand that is an unforgettable experience for the consumer.
Written by TEN WOMEN